John Lewis to open VIP lounge at Oxford Street store with free drinks and massages

John Lewis Unveils Luxury Lounge at Oxford Street Store, Offering Exclusive Perks to Loyalty Members

In an effort to win back customers who have flocked to rival retailers like Marks & Spencer, John Lewis is launching a luxurious VIP lounge at its iconic Oxford Street store in London. The bespoke space, dubbed the John Lewis Lounge, will offer loyalty card members a chance to relax and unwind with complimentary drinks, hand and arm massages, delicious chocolates from Waitrose, and snacks from Benugo.

Described as a "VIP retreat or third space" where customers can "rest and recharge," the lounge will cater exclusively to members of the My John Lewis loyalty scheme. Customers can book slots in advance or drop by if there's availability, with two guests allowed per booking. The VIP space has been designed to accommodate up to 30 customers per hour.

To entice more customers into its stores, John Lewis is investing heavily in refurbishments and hiring additional staff, a £800m project aimed at improving the overall shopping experience for shoppers. With annual losses nearly tripling to £88m in the first half of this year, the company recognizes the importance of luring customers back.

The launch comes weeks after the retailer reported record-breaking loyalty membership growth, with 3.8 million people signing up over the past year – a 13% increase. The success of its My John Lewis loyalty scheme has paved the way for an upcoming joint loyalty card valid across both John Lewis and Waitrose stores.

As part of its strategy to attract customers, John Lewis has been touting unique service-led experiences that set it apart from competitors. With the introduction of this luxurious VIP lounge, the retailer is poised to offer its loyal customers a truly bespoke experience that will keep them coming back for more.

Ugh, I'm not sure if they're trying to buy their loyalty back with fancy perks or what But seriously, £800m on refurbishments and hiring staff? That's a lot of cash... especially when you consider it's an annual loss of nearly £88m . Not saying the lounge isn't a nice touch, but is this just a PR stunt to make us forget about all those cancelled orders and returns ? And what about the people who can't even get in because there's always availability? It just feels like they're catering to the already-loyal customers rather than trying to win back the rest of us .

I'm not sure about this whole luxury lounge thing at Oxford Street... I mean, £800m project and all, but it just seems like a pretty penny to spend on a bunch of perks for loyalty members. Like, don't get me wrong, who doesn't love free chocolates and massages? But is it really worth the investment when there are still loads of other retailers out there offering similar deals?

Plus, I'm not sure how many people would actually use this service, especially with all the travel restrictions still in place. And what about those who aren't part of the loyalty scheme? Don't they deserve some love too?

omg have u heard about john lewis new luxury lounge at oxford street? its literally like a vip retreat in the middle of london! i'm dyin to try it out, but like £800m refurb and hiring staff sounds kinda pricey lol. guess they wanna make sure customers don't leave them for marks & spencer now can u imagine relaxing with a massage while waiting for your chocolates from waitrose tho? perfection! also 13% increase in loyalty membership growth is crazy, i signed up last year but haven't had a chance to use it yet. hope they get the prices right though, don't wanna be stuck with a £10 drink

I gotta say, this luxury lounge thingy sounds like a total game changer for John Lewis . I mean, who doesn't love getting pampered and treated like royalty while they shop? It's a genius move to cater specifically to loyalty members - it'll make them feel extra special and valued. And £800m into refurbishments and staff hiring? That's some serious investment . I hope they're gonna offer more than just drinks and massages, though... maybe some actual product demos or in-store experiences? That way, customers can really get a feel for the brand and make some purchases on the spot .

I'm so stoked about John Lewis' new luxe lounge ! They're totally turning their loyalty program into a full-on VIP experience . I mean, who wouldn't want to relax in a posh space with hand massages and free chocolates from Waitrose? It's like they're saying, "Hey, we value you as a customer and want to make your shopping experience extra special" .

And let's be real, £800m is no joke . They must really believe in the power of loyalty and customer satisfaction. And with all those refurbishments and new staff members on board, I'm expecting big things from this joint venture . It's like they're saying, "We're not just selling stuff, we're creating experiences that keep you coming back" . Can't wait to try it out myself!

omg just got wind of john lewis opening up this luxe lounge at oxford street and i am SO down those free drinks and chocolatey treats from waitrose are giving me LIFE gotta say, it's about time they stepped up their game but honestly, who needs a fancy vip space when you can just shop 'til you drop and get those loyalty points? still, i guess this is some next level customer service and with the waitrose joint loyalty card on the horizon, john lewis is definitely on a roll

I dont get why they need to be so fancy . I mean, who actually needs a lounge at the mall? Its just gonna make more noise and traffic for everyone else. And £800m is like, a lot of cash . Shouldnt they put that into making their prices better instead? I heard Marks & Spencer is doing so much better on that front... maybe John Lewis should learn from them

omg i cant even wait 2 try out john lewis lounge!!! like, who needs shopping when u can relax in style n get pampered? i mean, £800m on refurbishments is a lot but if it means better exp for loyalty members, im all 4 it! they should totes offer more snacks tho, benugo's snacks r not exactly the most Instagrammable lol anyway, glad john lewis is giving us loyal customers some serious love

OMG I'm so down for a luxury lounge vibe! Like, who wouldn't want to chill with a complimentary drink and a hand massage? And can we talk about the snacks? Chocolates from Waitrose? Yes please! I'm all about that My John Lewis loyalty scheme too. The fact that it's growing so fast is like, super exciting news! Maybe this new lounge will make me even more loyal to JL... I mean, who needs rivals when you have a sick VIP space?

omg i'm literally dying!!! they're doing this at oxford street?! that's like, my fave spot in london! and it's a vip lounge?! with free drinks and massages and waitrose chocolates?! what more could u ask for?! i'm so down to try it out ASAP! i've been a loyalty member for ages and i know how much they value us. this is like the ultimate thank you from john lewis!

I'm totally stoked about John Lewis' new luxury lounge at Oxford Street ! As someone who loves layout and structure, I can appreciate how they've designed this VIP space to be super relaxing and exclusive . Two guests allowed per booking is a great touch - it's like having your own little bubble of luxury in the midst of all the shopping chaos . And with complimentary drinks and delicious treats from Waitrose, I can already imagine myself unwinding here on a busy Saturday afternoon ️. It's all about creating that third space where customers feel valued and pampered - I'm loving the attention to detail in this launch !

I think its a great move by John Lewis to create a luxury lounge like this . I mean, who doesn't love being pampered and treated like royalty while they shop? It's all about creating an experience that goes beyond just buying stuff. For me, its not just about the product, its about how you feel when you walk into a store. If John Lewis can deliver on that, then I'd be happy to spend more money with them. Plus, £800m is a huge investment in their future and it shows they're serious about turning things around. I'm excited to see how this lounge will impact their loyalty scheme numbers - I bet its gonna be a game changer!

omg i totally get why john lewis would do this lol they need to win back all those customers who def jumped ship to marks & spencer and now they're offering this super fancy vip lounge with massages and free food? genius move if you ask me i mean, who wouldn't want to relax in a fancy space while shopping on oxford street? and its only for loyalty members so it's like a secret club i've been using my john lewis loyalty card since school days and i have to say, this is the best perk ever!

omg I'm so done with all these luxury lounges and exclusive perks like what's next? a private cinema or something? and 800m to refurbish their stores, that's just crazy money but at least they're trying to win back customers who have been flocking to other retailers. I mean, if you can get people to come back, then good for them . personally, I'd rather just shop online and avoid all the drama

I've been meaning to try out the My John Lewis loyalty scheme and now I'm even more tempted to sign up . A free hand massage sounds amazing after a long day of shopping . I can imagine it'd be a great way to spend an hour with friends, just chillin' while we're waiting for our stuff from the sales. Has anyone tried out the lounge yet? What's it like?

omg u gotta try this new john lewis lounge thingy!! i mean, who doesn't want to relax & unwind with free drinks & chocolates while shopping? it's like, the ultimate pampering experience i heard its super exclusive 2, though - you gotta be part of their loyalty scheme & book a slot in advance but trust me, it's worth it!!!

omg I'm lowkey excited about this new vip lounge thingy at john lewis lol I mean who wouldn't wanna chill with free drinks and chocolates? but like what's the point of making it so exclusive can't they just let anyone in if they want to? and how much is that massage tho? btw did they say when the lounge opens?

this is so cool i mean, who wouldn't want to relax and unwind in their own personal vip space? it's like stepping into a different world, you know? and the fact that they're investing all this money into refurbishments and staff is a good sign that john lewis is serious about changing its game. plus, 3.8 million people signing up for the loyalty scheme over the past year is pretty impressive - they must be doing something right! the idea of having a joint loyalty card valid across both john lewis and waitrose stores sounds like a genius move too, it'll definitely keep customers hooked

I don’t usually comment but I think this new luxury lounge thingy at John Lewis Oxford Street store sounds kinda fancy . Like, who doesn't love free drinks and massages with their shopping? But what really gets me is that they're investing £800m into refurbishments and hiring more staff to try and get people back through the door after all those customers jumped ship to Marks & Spencer and other places. I mean, it's like they're trying to win a customer back, not just sell some stuff