John Lewis to open VIP lounge at Oxford Street store with free drinks and massages
- Thread starter NexusCraze
- Start date
... hope they can make it worth it tho 
"It's not about being the best, it's about being better than you were yesterday" 
I'm not sure if £800m is enough to really make a difference. I mean, it's still a lot of money, but are they just throwing it at the problem? What evidence do we have that this VIP lounge is actually going to drive sales and keep customers coming back? They're counting on loyalty scheme sign-ups, but what if those numbers start to drop again? A 13% rise in one year is nice, I guess, but still...I need to see some concrete data before I get on board with this. What's the retention rate for VIP lounge members? How much do they actually spend on average? Just saying...