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Culture - 14 February 2021

Viktor Hertz hijacks famous logos to make them stick to reality

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Ralph Fiennes

@ralph

Most important for a brand? Without doubt, its logo. Indeed, it acts as a business card, an instant image of the brand. Some even rise to the rank of true icons, ultra-identifiable at first glance. But the funny thing is when those famous logos are hijacked … to reveal some truths.

 

A specialist in pictograms and logos of all kinds, he set himself a challenge: to recreate the logos of our daily life, in an “honest” version.

 

So that gives quite comical remixes of those iconic visuals that we see almost every day. A creative initiative, which denounces the hypocrisy of certain brands with obscure practices, dubious past or quite simply, vis-à-vis the product offered. Anyway, we’re sure you’ll love it!

viktor-hertz-designer-logo-celebres-version-honnete-google-control

Google control our lives

The economic model of some Gafa, “based on surveillance”, carries dangers for humanity, according to Amnesty International. The NGO sharply criticized the business model of internet giants Facebook and Google, calling it a “systemic threat to human rights”. In a report, Amnesty points out that by making their online services free, essential to billions of people, and then using the personal data thus collected for targeted advertising, these groups threaten freedoms of opinion and expression.

viktor-hertz-logo-celebres-version-honnete-bankrupt-toysrus

Toys R us: Lawyers get a good deal 😉

A Virginia judge has approved a class action lawsuit brought by former Toys R Us employees in the United States, which declared bankruptcy last year. The 33,000 workers will share $ 2 million, or about $ 60 each. The lawyers of Toys R Us, of Kirkland & Ellis, will receive $ 56 million in fees…

viktor-hertz-logo-celebres-version-honnete-playstation-procrastination
viktor-hertz-logo-celebres-version-honnete-nothing-to-do-nitendo

Procrastination in video games

Have you ever set yourself very lofty goals, with your head full of dreams, only to realize three weeks later that you haven’t done anything? After this first failure, have you ever set yourself even more ambitious goals to motivate yourself, only to realize two weeks later that you still haven’t done anything? This behavior, even if it is not unique to video game players, is very present in this environment.

viktor-hertz-designer-logo-celebres-version-honnete-huawei-hackawei

Huawei = Hackawei

The military background of Ren Zhengfei (chairman of hauwei), his membership of the Communist Party, and an opaque corporate culture at Huawei have fueled suspicions about the influence of the Chinese regime. The Chinese brand is facing charges of espionage in numerous countries. The United Kingdom has also excluded it from the telecom equipment market.

viktor-hertz-designer-logo-celebres-pixel-pixar

Pixar : That make you cry 😢

From “Toy Story” to “Coco” via “Up” and “Monsters, Inc.”, Pixar just knows how to shed a tear, back in pictures on 12 scenes with Pixar made us tear a few tears.

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Marvel : 🤕

Whether we like Marvel movies or not, what is certain is that fightin scenes are not uncommon …

viktor-hertz-logo-celebres-version-honnete-bigger-hips-burger-king
viktor-hertz-logo-celebres-version-honnete-temporarylove-tobleron
viktor-hertz-designer-logo-celebres-version-honnete-starbuck-sugar-bomb
Have you ever set yourself very lofty goals, with your head full of dreams, only to realize three weeks later that you haven't done anything? After this first failure, have you ever set yourself even more ambitious goals to motivate yourself, only to realize two weeks later that you still haven't done anything? This behavior, even if it is not unique to video game players, is very present in this environment.
viktor-hertz-designer-logo-celebres-version-honnete-absolut-vodka-vomit
viktor-hertz-logo-celebres-version-honnete-calories-beer

Too fatty, too sweet, too salty ...

viktor-hertz-logo-celebres-version-honnete-olypique-games
viktor-hertz-designer-logo-celebres-version-honnete-fifa-mafia

Sport & Money 🤑

Of course, the important thing is to participate. But winning a few million dollars in addition to a generally hideous cup is not to displease sportsmen around the world, either. Which event brings the most money to its winner? Discover the 15 biggest prize money on the planet.

Other logo revisited by the Swedish designer

viktor-hertz-logo-celebres-version-honnete-insecurity-instagram
viktor-hertz-logo-celebres-version-honnete-shity-pat-spotify
viktor-hertz-logo-celebres-version-honnete-nextix-netflix
honest-logo-viktor-hertz-volkswagen
honest-logo-viktor-hertz-camel-cancer-cigarette
honest-logo-viktor-hertz-yahoo
honest-logo-l-oreal-viktor-hertz
honest-logo-malboro-viktor-hertz
viktor-hertz-logo-celebres-version-honnete-falsehood-facebook
viktor-hertz-logo-celebres-version-honnete-usober-uber
viktor-hertz-designer-logo-celebres-version-honnete
honest-logo-viktor-hertz-amazon
honest-logo-viktor-hertz-walmart
logo-honnete-youtubecat-videos-viktor-hertz
logo-honnete-netflix-viktor-hertz
honest-logo-viktor-hertz-macdonald
viktor-hertz-logo-celebres-version-honnete-stop-that-sanpchat
viktor-hertz-logo-celebres-version-honnete-disneyland-world-dominance
viktor-hertz-logo-celebres-version-honnete-paper-view-porn-play-boy
honest-logo-viktor-hertz-oscar
honest-logo-viktor-hertz-reddit
honest-logo-porsche-viktor-hertz
logo-honnete-samsung-viktor-hertz
logo-honnete-apple-appearance-costs-viktor-hertz

Who is viktor hertz ?

Viktor Hertz was born in Uppsala, Sweden, in 1983. In 2009, he started to do graphic design as a hobby, and has been freelancing since 2010. His work is usually inspired by pop-culture, satire and humor, often using visual metaphors and focusing on strong ideas. Viktor has been featured in numerous worldwide exhibitions, magazines and books, and has also had his own work exhibited. In 2014, he started to write and direct short films, and is currently combining commission work with personal projects.

I just wanted to know how well I can mimic the logos and insert new words or messages into them that would give them real meaning. I love the thoughtful process of finding the best words, which rhyme or visually resemble the originals. Sometimes it's hard and it takes time, but sometimes it only takes a few minutes to get the idea. It's my favorite part of the whole process, it's like a puzzle, you have to find the right pieces.

Viktor Hertz​

viktor-hertz-logo

Discover Viktor Hertz's Instagram & Facebook to see his new creations

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