Sex, Sport, and the Erasure of Women's Achievement The controversy surrounding Sydney Sweeney's sports gambling ad has reignited concerns about objectifying women in sport.
This issue is not unique to Sweeney or her brand; it is a symptom of a broader problem that has been present for decades.
Professional sports are filled with ads that prioritize sex appeal over athletic achievement, reducing women athletes to their physical appearance and overshadowing their hard work and triumphs.