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The Unseen Costs of Selling Stories

The Unseen Costs of Selling Stories: A Commentary on "The History of Concrete" John Wilson's documentary "The History of Concrete" appears to be a straightforward film about the history of concrete.

However, upon closer examination, it reveals itself to be a rich and nuanced exploration of the nature of storytelling in our industry. Wilson is a filmmaker who wears many hats: observer, participant, and provocateur.

In "The History of Concrete," he tackles the absurdities of the documentary space by documenting his own struggles to sell the film, complete with Zoom meetings and Hollywood executive sighs.

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