Tui Ends Sponsorship of Channel 4's Married at First Sight Tui's decision to end its sponsorship of Channel 4's reality show Married at First Sight has left many wondering about the reasoning behind this move.
The partnership, reportedly worth a significant amount each year, was quietly severed without explanation from either party involved.
The financial impact on Channel 4 will be substantial, given Tui's contribution to the network's revenue.