Elon Musk's plans for Twitter's blue check marks seemed set to rid the platform of its most coveted verification badges, but instead of a purge, one account was singled out for removal. The New York Times main account lost its coveted blue badge over the weekend after tweeting about the impending change.
On April 1, Musk announced that Twitter would "begin winding down" the blue checks granted under the old system, which aimed to protect high-profile users at risk of impersonation. However, instead of a blanket purge, Twitter seems to have targeted a single account - The New York Times - that had previously declined to pay for verification.
The language on Twitter's site has also changed, appending a new label reading: "This account is verified because it's subscribed to Twitter Blue or is a legacy verified account." This move muddies the reason accounts are verified and could risk making it easier for scammers to impersonate high-profile users. Experts warn that reserving verification for paid users may not reduce the number of bots on the site, an issue Musk has raised previously.
Musk's actions have sparked confusion among Twitter users, particularly those with legacy blue checks who had expected their badges to disappear. The billionaire claims his changes are about "treating everyone equally," but critics say this move is more about driving revenue for Twitter and appeasing Musk's personal agenda.
The situation highlights how Musk often guides decisions on the platform through whims rather than policy. The sudden change also raises questions about why some accounts, like those from prominent publications or organizations, continue to receive blue checks despite not paying for verification.
As the dust settles, one thing is clear: Twitter users are left wondering what's next in Musk's ongoing campaign against legacy blue check marks.
				
			On April 1, Musk announced that Twitter would "begin winding down" the blue checks granted under the old system, which aimed to protect high-profile users at risk of impersonation. However, instead of a blanket purge, Twitter seems to have targeted a single account - The New York Times - that had previously declined to pay for verification.
The language on Twitter's site has also changed, appending a new label reading: "This account is verified because it's subscribed to Twitter Blue or is a legacy verified account." This move muddies the reason accounts are verified and could risk making it easier for scammers to impersonate high-profile users. Experts warn that reserving verification for paid users may not reduce the number of bots on the site, an issue Musk has raised previously.
Musk's actions have sparked confusion among Twitter users, particularly those with legacy blue checks who had expected their badges to disappear. The billionaire claims his changes are about "treating everyone equally," but critics say this move is more about driving revenue for Twitter and appeasing Musk's personal agenda.
The situation highlights how Musk often guides decisions on the platform through whims rather than policy. The sudden change also raises questions about why some accounts, like those from prominent publications or organizations, continue to receive blue checks despite not paying for verification.
As the dust settles, one thing is clear: Twitter users are left wondering what's next in Musk's ongoing campaign against legacy blue check marks.