John Lewis is set to revolutionize its Oxford Street store with the unveiling of an exclusive VIP lounge, offering an unparalleled shopping experience for loyal customers.
The luxurious retreat, designed as a "third space" where members can relax and recharge, will provide complimentary glasses of sparkling wine or hot drinks, followed by soothing hand and arm massages. Patrons will also be treated to sweet treats from Waitrose chocolates and snacks from Benugo cafe chain.
Customers who are part of the My John Lewis loyalty scheme can book slots in advance or stroll in if there's space available. The VIP lounge can accommodate up to 30 customers per hour, with two guests allowed per member. Members will enjoy a premium experience that sets them apart from the rest, setting a new standard for customer service.
John Lewis Partnership is investing heavily in store refurbishments and staff recruitment to create an inviting atmosphere, with about £800m earmarked for department store revamps and floor staff hires. The company expects this year's profit growth despite a challenging economic climate.
This exclusive lounge launch follows a successful push to boost loyalty scheme membership, which has seen a 13% rise in sign-ups over the past year to 3.8 million members. A joint loyalty card across John Lewis and Waitrose is also in the pipeline.
The company sees this VIP experience as part of its broader strategy to provide unique service-led experiences that set it apart from competitors like Marks & Spencer, with whom it has lost ground in recent years.
The luxurious retreat, designed as a "third space" where members can relax and recharge, will provide complimentary glasses of sparkling wine or hot drinks, followed by soothing hand and arm massages. Patrons will also be treated to sweet treats from Waitrose chocolates and snacks from Benugo cafe chain.
Customers who are part of the My John Lewis loyalty scheme can book slots in advance or stroll in if there's space available. The VIP lounge can accommodate up to 30 customers per hour, with two guests allowed per member. Members will enjoy a premium experience that sets them apart from the rest, setting a new standard for customer service.
John Lewis Partnership is investing heavily in store refurbishments and staff recruitment to create an inviting atmosphere, with about £800m earmarked for department store revamps and floor staff hires. The company expects this year's profit growth despite a challenging economic climate.
This exclusive lounge launch follows a successful push to boost loyalty scheme membership, which has seen a 13% rise in sign-ups over the past year to 3.8 million members. A joint loyalty card across John Lewis and Waitrose is also in the pipeline.
The company sees this VIP experience as part of its broader strategy to provide unique service-led experiences that set it apart from competitors like Marks & Spencer, with whom it has lost ground in recent years.
they're creating a "third space" where loyal customers can chill and relax with free drinks, massages, and snacks 
its like having ur own private hangout spot in the middle of oxford street...and its exclusive to members only 
they're investing big time in staff recruitment and store refurbishments, which is cool cuz we need more comfy shopping spots around here 
anyway, it's all part of john lewis trying to stand out from the crowd and boost loyalty scheme membership - good for us loyal customers! 
just dropped a chart on customer loyalty schemes and their corresponding revenue growth 
13% increase in sign-ups for John Lewis' loyalty scheme is insane! 
Meanwhile, here's how the average UK high street footfall compares to pre-pandemic levels: 
63.9% down from 2019. Looks like John Lewis is on a mission to win back customers... or at least make them feel special with that VIP lounge 
The £800m investment in store refurbishments and staff recruitment might be just what they need to stay competitive 
! who wouldn't want a complimentary glass of bubbly and a relaxing hand massage while they shop? 
the fact that they're investing so much into creating an exclusive experience for loyal customers is a game-changer. it's like they're saying, 'your loyalty matters' 
. plus, the whole 'third space' concept is so on trend 
. i'm low-key hoping they'll open up another one near me... or maybe even make this a thing at their other stores? fingers crossed! 
! I mean who wouldn't want a luxurious retreat where they can relax and recharge while shopping? And the perks are on point - champagne and massages? It's like they're saying "relax, you deserve it" 
. I'm loving how they're investing in their staff too, with £800m for refurbishments and new hires... that's just genius 
. Plus, the fact that customers can book slots or just stroll in is so cool... it's all about creating a warm and inviting atmosphere, you know? And 3.8 million loyalty scheme members already? That's a huge win! I'm definitely down to sign up for this exclusive lounge experience 
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! An exclusive VIP lounge sounds like a dream come true for John Lewis loyalty scheme members - who wouldn't want to indulge in some bubbly and chocolates while getting a massage? 
It's all about creating a warm and inviting atmosphere, you know? I'm glad they're investing big in store refurbishments and staff recruitment... it'll be interesting to see how this whole thing plays out. And hey, if it helps them attract more customers, who am I to complain? 
The introduction of an exclusive VIP lounge at John Lewis's Oxford Street store is a fascinating move that underscores the brand's commitment to delivering exceptional customer experiences 
. By creating a "third space" where members can relax and recharge, John Lewis is cleverly positioning itself as a haven for loyal customers seeking a premium shopping experience 
. With its investment in store refurbishments and staff recruitment, John Lewis Partnership is demonstrating a clear vision to reinvigorate its brand and stay ahead of the curve in a competitive retail landscape 
. The success of its loyalty scheme membership push and upcoming joint loyalty card initiative bodes well for this strategy, too 
. And what about all the other customers who aren't part of the loyalty scheme? They'll be stuck outside the lounge while those VIP members get to chill and be pampered 
? An exclusive VIP lounge on Oxford Street sounds like something straight out of a luxury hotel... and I'm both here for it and kinda worried about it 
. Like, £800m for store refurbishments and staff recruitment? That's a lot of dosh 
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. Either way, I'm intrigued by the VIP lounge idea - sounds like a nice spot to chill out and indulge in some treats 
. Guess that's what happens when you invest in making customers feel special 
... but it just seems like another example of 'good customer service' being code for 'we're trying to charge more for everything'. Still, if it makes customers happy and keeps them coming back, I'm not complaining 
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. I mean, who wouldn't want to indulge in some quality time with champagne and massages while they're out shopping? 
It's a nice way to separate the loyal customers from the rest, and it shows John Lewis is willing to invest in its own people 
and omg the snacks from benugo cafe chain?! game changer! 