Opioids ravaged Appalachia. I'm one of the survivors

I remember the day I tried OxyContin like it was yesterday, or rather, like I don't. The haze of that first experience is etched in my memory forever, but everything before and after has become a blur. My cousin Eric and I were at a party in the hills, surrounded by mutual friends eager to share their latest discovery – OxyContin. We sat in the cab of his truck, splitting a 20-milligram pill between the three of us. The rush was immediate, like a whirlwind that swept me away from reality.

As a high school senior class president with a GPA above 4.0 and a tennis star, I wasn't supposed to be an addict. But life had other plans. After graduating in 1999, I returned to my hometown of eastern Kentucky, unaware of what I was walking into. The past year and a half had seen OxyContin become ubiquitous – it was everywhere, even among people I grew up with.

Purdue Pharma's aggressive marketing campaign had taken hold, preying on the region's high cancer rates and chronic pain patients. The numbers told the story: 2.5 to 5.0% higher than the national average for non-OxyContin opioid prescriptions. It was a recipe for disaster. I became one of the many who got hooked, chasing a high that would become my lifeline.

The line between nothingness and death is thin. That's what I learned when I was trapped in the cycle of addiction. Every day was a struggle to find equilibrium – too much or too little, and I'd plummet into darkness. But then, like a mirage on the horizon, came the feeling of being free. Complete numbness of body and mind, my only goal was to breathe.

It was intoxicating, like waiting in line for a rollercoaster ride. Hours of anticipation, followed by a three-minute rush. I felt invincible, like I could conquer anything. And for a brief moment, every day, I thought I had it all figured out – a job, independence, and a sense of purpose.

But the truth was far from it. The guilt, shame, and anxiety crept back in, pulling me under. I was trapped, unable to escape the cycle. It took years, but eventually, I found my way out through rehab and the 12 steps. Now, as a small business owner running a bookstore in Hazard, Kentucky, I'm living proof that recovery is possible.

But there are still those like him – struggling with addiction, forced to live on the streets. The faces change every day, but the pain remains. We make eye contact, and he comments about my store, Ale-8-One. It's a small comfort in an ocean of despair.

As I look out at the world from behind my bookstore window, I wonder if he has a home, someone who cares where he'll sleep tonight. Thirty years after the opioid epidemic took hold of our community, we're still learning to navigate it together – with community, not isolation. That's why I live my recovery out loud, giving hope and empathy to those who've lost their way.

It's a long journey, but I'm one of the lucky ones. If only Eric had been given that chance – a do-over. We're still learning how to navigate this epidemic, but it starts with acknowledging our own humanity, not just our struggles. As bell hooks said, "rarely if ever are any of us healed in isolation."
 
That's such a powerful story - the opioid crisis is still so prevalent in many communities, especially in rural areas like eastern Kentucky 🤕. It's heartbreaking to think about how far-reaching Purdue Pharma's marketing campaign was and how it preyed on people's suffering 💔. The fact that your cousin Eric didn't get the help he needed before passing away must be devastating for you and his loved ones 😔. It's amazing that you've been able to turn your own experience into something positive by opening a bookstore and sharing your story - it's giving hope and empathy to others, which is exactly what we need in these times 💕.
 
🤯 Man, can you even imagine being hooked on OxyContin at 18? 🚽😨 It's crazy how far we've come since then, but some things like this opioid epidemic still affect people hard. I remember my dad talking about how he knew someone who died from addiction in the early 2000s... it was a real wake-up call for him.

I love that the guy is using his story to help others and spread hope. It's so true that recovery is possible, but it's not always easy. The fact that he's running a bookstore now and giving back to the community is amazing 💕. And I'm glad you mentioned bell hooks, she was a total icon 🙏.

You know what's wild? 🤔 How some of the same marketing tactics used by Purdue Pharma are still being used today, just in different forms. It's like we're stuck in a never-ending loop of addiction and recovery... but at least we're learning from our mistakes 🤓.
 
🤕😔 Opioid crisis is still a huge issue and we gotta keep talkin' about it! I feel so bad for people like Eric who got trapped in addiction 🙈. It's crazy how Purdue Pharma's marketing campaign back then preyed on ppl with cancer & chronic pain 🚨. We gotta acknowledge our own humanity & not just focus on the struggles 💕. Recovery is possible, but we need to keep supportin' each other through it 👫💖 #OpioidCrisisAwareness #RecoveryIsPossible #SupportEachOther
 
🤕 THE OPIOID EPIDEMIC IS A HARD ONE TO WRAP YOUR HEAD AROUND, ESPECIALLY WHEN YOU'RE A YOUNG PERSON WHO'S SUPPOSED TO HAVE IT ALL TOGETHER. I MEAN, WHO GETS ADDICTED TO PAIN KILLERS AT 18?! IT'S JUST CRAZY TO THINK ABOUT HOW QUICKLY THINGS CAN TAKE A TURN FOR THE WORSE.

I FEEL BAD FOR PEOPLE LIKE YOUR STORY, WHO WERE SWEPT UP IN THE OPIOID EPIDEMIC AND COULDN'T GET OUT. IT'S SUCH A TOUGHER STRUGGLE THAN WE COULD EVER IMAGINE, AND I DON'T BLAME YOU ONE BIT FOR NOT KNOWING HOW TO ESCAPE.

BUT AT THE SAME TIME, I'M GLAD THAT THERE ARE PEOPLE LIKE YOU WHO ARE COMING FORWARD WITH THEIR STORIES AND HELPING TO RAISE AWARENESS ABOUT THIS ISSUE. IT'S SO IMPORTANT THAT WE KEEP TALKING ABOUT IT, EVEN WHEN IT'S HARD, BECAUSE THAT'S HOW WE'RE GOING TO GET TO THE HEART OF THE PROBLEM.

I COULDN'T AGREE MORE WITH YOU ABOUT COMMUNITY AND EMPATHY PLAYING A BIG ROLE IN OVERCOMING ADDICTION. IT'S NOT JUST ABOUT REHAB AND THERAPY, IT'S ABOUT HAVING PEOPLE WHO CARE ABOUT YOU AND ARE WILLING TO LISTEN AND HELP YOU THROUGH THE TOUGHEST TIMES. 🤗
 
😔 This guy's story is so sad... like, he was on top of the world as a high school senior, and then life just took a turn for the worse 🤕. He gets hooked on OxyContin, which is super addictive, and it ruins his life 💔. I can imagine how hard it must have been to feel trapped in that cycle of addiction 😩. But what's amazing is that he managed to get out and start a new life – he owns a bookstore now! 📚💖 That gives me hope for others who might be struggling with the same issues.

I'm also really moved by his message about not judging people who are struggling, but rather trying to understand where they're coming from 🤝. It's like, we can't just assume that someone is lazy or weak if they're struggling with addiction – it's a real disease 💉. And I love how he mentions the importance of community and support for those in recovery 🌈. We should all be supporting each other, not isolating ourselves from people who need help 🤗.

It's like... 30 years have passed since the opioid epidemic started, but we're still feeling the effects 🕰️. It's time for us to come together and support each other, rather than just talking about it 💬.
 
🤕 honestly I think its wild how far we've come with opiod addiction awareness since the 90s 🌟 especially considering that Purdue Pharma basically created this crisis by pushing deadly pills like OxyContin on people already dealing with chronic pain & cancer 🚨 those numbers are crazy and it's no wonder so many people got hooked like your story is so raw and real

I'm all for rehab & recovery programs but I think its even more important to acknowledge the root causes of addiction, like poverty & lack of access to healthcare 🤝 and maybe we should be focusing on providing support systems for those struggling rather than just treating the symptoms 💉
 
🤕 I feel like I'm reading about so many people who were already struggling and got hooked on OxyContin because of Purdue Pharma's marketing... it's just crazy how addictive it is. Like, they're not even pretending to care that it's killing people now 🚫. It's all about making a quick buck, no matter the cost to lives. I mean, what's the point of having 4.0 GPA and being a tennis star if you're still gonna die from an overdose? 😩
 
🤕 this is so sad dude... opioid epidemic is like, super tragic 🚑 the fact that your cousin Eric wasnt able to get help and recover is heartbreaking 💔 30 years later it still feels like we're trying to figure out how to tackle this problem and its like, every day people are struggling 💔
 
OMG u can't even imagine wut it's like 2 b addicted 2 oxycontin lol its like ur whole world goes 2 pot & u c an't stop 🤯 my cousin eric wasnt lucky enuf, he passed away from a heroin overdose, God rest his soul. ppl r stil sufferin @ the hands of purdue pharma, its all about profit over ppl 😔 they need 2 b held accountable 4 their roles in this crisis. recovery is possible tho, i'm living proof of that 🙏 lets keep spreadin awareness & empathy 4 those who are still strugglin 💖
 
I don't usually comment but... the story behind OxyContin is a heart-wrenching reminder of how addiction can affect anyone, regardless of their background or achievements. The way Purdue Pharma's marketing campaign targeted specific areas with high cancer rates and chronic pain patients is just devastating 🤕. It's like they were preying on people who were already vulnerable. And the fact that your cousin Eric was a star athlete in high school and still got hooked is just heartbreaking 😔. I don't think we should be surprised, though - addiction is a complex issue that can affect anyone. The good news is that recovery is possible, as you've shown us 🙏. But there's still so much work to be done to address this epidemic, especially when it comes to supporting those who are struggling on the streets 💔.
 
🤔 I'm so moved by this story... 20 years have passed since the opioid crisis hit your community, and yet the pain remains 🌫️. It's crazy to think about how Purdue Pharma's marketing campaign manipulated people like you, especially those in rural areas with high cancer rates 📊. As someone who's struggled with addiction themselves (I'm lucky I didn't end up on the streets 😬), it's heartbreaking to hear about the stigma and isolation that still exists.

What's inspiring is how you're using your story to spread hope and empathy 🌈. Having a space like your bookstore where people can find solace and support is amazing. Have you noticed any changes in how people talk about addiction or the opioid crisis since you first started sharing your story? 🤝
 
🙏 I feel so sad thinking about people like your cousin Eric who got caught up in the OxyContin addiction cycle back in 1999. It's crazy to think that Purdue Pharma was basically preying on vulnerable communities with aggressive marketing, and it's heartbreaking that so many lives were lost because of it 💔. We have to remember those who didn't get a second chance and honor their memories by working together to support recovery and community building 🌈💕
 
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